Hearthside Happenings

What to Ask a Listing Agent

Picking the right agent for you and your needs is key to selling your home.
Posted: August 09, 2018 by Rebecca Nutt

Selling your home can be a stressful experience. Picking the right agent to represent YOU will make a huge difference. What does the right agent look like? That really depends on you and what you need. We’ve created a list of questions and translations to help you determine who will best fit your needs and personality.

In the end, pick the listing agent that has the tools, services, knowledge, skills and resources YOU need to get to the closing table with the least amount of hassle and worry.

Are you a full-time agent?

Translation - Do you have another job that will take your time and attention away from my listing?

How long have you worked in real estate?

Translation - How green are you?

Do you have a written marketing plan for the properties you list?

Translation - Are you winging this or do we have an actual plan in place?

How will you communicate with me? How often?

Translation - You’re gonna call/text/email me, right? I won’t be left wondering what is going on?

Will you provide me with references?

Translation - Do people like you?

What makes you different from other real estate agents?

Translation - How do I tell you apart from the other 3 agents I am interviewing?

How many homes have you sold in my area recently?

Translation - Do you know my neighborhood?

Do you typically work in my price range?

Translation - Am I way above or way below the price range that you typically work?

How will you market my home?

Translation - Give me the details. What’s your plan?

What is your average list-to-sale price ratio?

Translation - Do you know how to price my home competitively?

What are your average days on market?

Translation - See above translation.

What is your online marketing strategy?

Translation - Are we talking printed flyers and newspaper ads or online listing syndication to hundreds of sites?

What other professionals do you typically partner with to sell my home?

Translation - Are you going to take photos of my home with your cell phone or hire a photographer? Do you recommend staging? Should I do 3D photography? Should I paint? Who do you recommend?

Will you utilize HD photography for my listing photos?

Translation - How much do you care about how my home looks online?

Will my home have its own website?

Translation - My home is special and deserves its own website.

Will my home be advertised on Facebook?
Translation - The listing? The open house? Anything? Do you use Facebook targeted ads?

Can you show me a list of the sites my listing will appear on online?

Translation - Do you use a listing syndication service that will showcase my listing on hundreds of sites around the internet?

Listing your home is bound to be stressful even for the most chill of personalities. Picking the right agent can make all the difference. Think happy, excited stress vs anxious, troubled stress.

Happy Interviewing!

Interested in speaking with a real estate professional about buying or selling a home? Contact a Coldwell Banker Hearthside agent today! 

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